Sierra is IMAN Developers' AED 900 million tower in Motor City: 593 apartments and five retail units arranged around a 75,000 square foot amenity deck. Studios start from about £127,000 on current listings, the range runs to four bedroom duplexes with private pools, and completion is estimated Q1 2029. It launched in September 2025 and is already past groundbreaking. The full listing is on the Sierra by IMAN page.
Why Motor City
Motor City is a settled community rather than a new district, which matters for rental demand. It already has schools, retail and a resident population, so a unit completing here is letting into an established market rather than waiting for one to arrive. It sits beside Dubai Sports City and Dubai Autodrome, with Al Qudra Road and Hessa Street connecting it to Dubai Marina and the business parks.
The amenity deck
At 75,000 sq ft the deck is unusually generous for the price point, with pools, a gym, sauna, steam room and yoga zones. Amenity is what holds rent in a market where new supply arrives constantly, and it is the difference between this tower and the older stock around it. Sierra won Best Mixed Use Development UAE 2025 at the Business Tabloid Awards.
Price and payment plan
IMAN's own launch list price starts at AED 799,000, about £164,000, while current listings start around £127,000 as agents move stock. The developer plan is 20/40/40: 20% on booking plus the 4% Dubai Land Department fee, 40% through the build and 40% on handover. Ask us which price applies to the unit you want, because the two have separated.
About IMAN
IMAN has already broken ground on Sierra, which removes a layer of early stage risk. One thing to know about IMAN: their launches tend to clear within hours, so the attractive stock in any given release goes early. Sierra has been selling for a year, so ask us for live availability before you fix on a unit type or a floor.
Who it suits
An investor who wants a low entry price in an established community with real amenity, and who is comfortable buying from a developer still building its delivery record.
How buying off plan in Dubai works
Every payment on a Dubai off plan purchase goes into the project's escrow account, registered with the Dubai Land Department under Law No. 8 of 2007, and the developer can only draw on it to build that project. Your purchase is recorded on the interim register, known as Oqood, before the building exists. The Dubai Land Department fee is 4% of the price, paid at booking. There is no local income tax on rent, but UK residents are taxed on worldwide income, so the rent goes on your Self Assessment return and any gain is subject to UK Capital Gains Tax. Our Dubai property investment guide covers the process, the costs and the mortgage position in full.
The market this launches into
Dubai prices softened after the regional conflict in March 2026. The ValuStrat Price Index was 4.5% lower in September 2026 than a year earlier, with apartments down 6.4%, although the monthly falls have slowed close to zero. Property Monitor puts the average gross yield on Dubai apartments at about 6.3%. For a buyer holding five years or more that means a better entry price than at any point since 2023; for anyone hoping to flip before handover it means real risk. Prices on this page are converted from UAE dirhams at 1 AED = £0.2058 and rounded, so the sterling figure moves with the exchange rate.
Frequently asked questions
How much does Sierra cost?
From about £127,000 for a studio on current listings; IMAN's own launch list starts at about £164,000. We confirm the live price for any unit.
When does Sierra complete?
Q1 2029 is the estimate. Construction is past groundbreaking.
What is the payment plan?
20% on booking plus the 4% DLD fee, 40% through the build, 40% on handover.
Where is Motor City?
An established community in south west Dubai beside Dubai Sports City, with schools, retail and a resident population already in place.
Why do IMAN launches sell so fast?
Pricing and amenity. Their last three launches sold out within hours, so we work from live availability rather than the brochure.
Is the rent tax free for UK investors?
No local tax in the UAE, but UK residents pay UK tax on the rent.
Get the Sierra pack
Request the brochure and live availability, or message the Dubai team on WhatsApp.
Sources: developer brochures and fact sheets as listed on the development page; Dubai Land Department, Dubai REST and Law No. 8 of 2007; ValuStrat Price Index, Dubai residential, September 2026; Property Monitor, Dubai apartment gross yields, August 2026. Prices converted at 1 AED = £0.2058 (6 October 2026). Verta acts as a marketing agent; values and income are not guaranteed. Take independent legal and tax advice.
