Liverpool is the UK's No.1 capital growth market. This is its best-located launch.
Ranked number one in the UK for house price growth by the Hometrack house price index — and Imperial Exchange holds the single best position of any comparable new build on the market: the heart of L2, on Exchange Street East. Full planning granted. Approved for long-term and short-term lets.
during construction
short-term let
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Get on the waiting list
Imperial Exchange has not been publicly released. The waiting list is how allocation is decided — and it is worked in order of registration.
- Best possible pricing, before public rates apply
- Exclusive launch incentives reserved for the list
- First pick of units globally — ahead of every other market
No obligation. Registering places you in the queue for launch information — you'll speak with a consultant before anything is reserved.
Why the waiting list decides everything
Only 95 apartments exist, and they are released to the waiting list before anyone else sees them. Position in the queue determines price, incentive and unit — in that order.
The best possible pricing
Waiting list registrations are priced first, at launch rates. Every release after that moves upward. The list is where the entry price is at its lowest — and it never gets cheaper than this.
Exclusive launch incentives
The incentives on this launch are held back specifically for pre-registered buyers and are not published anywhere. They come off the list, not the open market.
First pick of units — globally
Imperial Exchange goes to UK, Middle East and Asian markets simultaneously. The waiting list is picked before all of them. Corner units, upper floors and the strongest short-let layouts go first, and they go fast.
Circa 50% return on cash invested
Based on a 15% uplift across the roughly 18-month build, measured against a 30% deposit. You buy pre-construction on the deposit, but the growth accrues on the full value of the asset.
The best-located building on the Liverpool market
Exchange Street East, L2 3PQ — inside the Castle Street conservation area, at the exact centre of Liverpool's commercial core. Everything that drives short-let occupancy sits within a few minutes on foot.
Swipe the map to explore →
A conversion, not a construction site
Full planning has been granted by Liverpool City Council for the conversion of this 10-storey former HMRC building into 95 apartments — 64 one-bedroom and 31 two-bedroom homes across 85,000 sq ft.
Because the structure already stands, construction risk is materially lower than a ground-up scheme, with an expected build timeframe of around 18 months. The works introduce new windows and modernised cladding to a genuinely beautiful building inside the Castle Street conservation area.
The developer is experienced and already on site with a second Liverpool conversion. Every apartment comes with a 999-year lease, and units are mortgageable — deposits from approximately £66,000 rather than full cash purchase.
“Former Liverpool city centre HMRC offices to become almost 100 flats”
The Liverpool Echo covered the Imperial Exchange conversion as it cleared planning — independent confirmation of the scheme, the scale and the timeline.
Read the full article →- Imperial Exchange sat empty for over five years after government staff moved out — a prime L2 building waiting for the right scheme.
- Now consented for conversion to 95 apartments across 85,000 sq ft, with no external alteration to the existing structure.
- Part of a wider shift in Liverpool's commercial core, where demand for city-centre homes is outstripping office use.
- Local press coverage means the scheme is public, verifiable and on record — not an off-market claim.
Approved for short-term lets — where the numbers get serious
Imperial Exchange is approved for both long-term and short-term letting. Our recommendation for investors is short-let operation, fully managed on your behalf, in one of the strongest short-let micro-locations in the North of England.
Gross figures at 75% occupancy across 30 available nights, before operating costs. Forecasts are based on data currently available and historic performance. Short-term rentals do not offer fixed monthly returns and are therefore high risk; income varies with occupancy, seasonality and nightly rate.
How the return on cash is calculated
No black box. Here is the arithmetic behind the headline figure, and the assumptions it rests on.
| Purchase price | £220,000 |
| Deposit at 30% — cash invested | £66,000 |
| Expected uplift during construction | 15% |
| Value at completion | £253,000 |
| Gain on the asset | £33,000 |
| Return on cash invested £33,000 ÷ £66,000, over roughly 18 months |
50% |
Where the 15% comes from
Market momentum. Liverpool leads all 19 UK cities for house price growth on the Hometrack index, and the city centre continues to attract sustained investment.
Early-bird pricing. Waiting list buyers purchase at launch rates — below the pricing applied to later release phases, and below the completed product.
Leverage. You buy pre-construction on a deposit, but the growth accrues on the full value of the asset. That is what turns a 15% uplift into a 50% return on the cash you actually put in.
Illustrative scenario, not a forecast or a guarantee. Figures exclude acquisition costs such as stamp duty and legal fees, which increase the cash invested and reduce the percentage return. A lower uplift, a larger deposit or a longer build all reduce the return; property values can fall as well as rise.
Best pricing. Exclusive incentives. First pick, globally.
All three come off the waiting list. Registration takes 30 seconds.
Amenities that hold occupancy year-round
Imperial Exchange is being delivered with a genuine amenity offer — the kind that drives repeat short-let bookings and long-let retention, rather than a token residents' lounge.
- Gym of over 1,000 sq ft
- Co-working spaces
- Music & recording studios
- Yoga room
- Games room
- Ground floor commercial & restaurant space
Lower construction risk
Full planning granted and the building already standing. The heavy structural work is done — around 18 months to completion rather than the three-year timelines of ground-up towers.
Fully managed for you
Short-let operation handled end to end on your behalf: guest management, cleaning, dynamic pricing and compliance. A genuinely hands-off income stream.
Every route open
Mortgageable units on 999-year leases, approved for both long-term and short-term letting — so financing, operating model and exit all stay flexible.
Would you like to be added to the waiting list?
95 apartments. One release. The list gets the best pricing, the exclusive incentives and first pick of units before any other market in the world sees them.
